Sensorysoothe Technology
The idea came from my everyday life with my son—whether it was trying to get out the door (but with a dog, not an older sibling), going out for the first time for coffee with Finley after giving birth, or making a late-night pharmacy run when he had his first ear infection. These are all moments I knew other parents could relate to and would resonate with. The campaign shows them that we understand their problems and concerns, and we offer a solution.
I am incredibly proud of the work the team put into creating this amazing product and of the creative/marketing team for showcasing its true beauty. This campaign was a massive group effort, and our video officially reached 1 million views in less than a week—a first for any project I’ve worked on. This would never have happened without the team’s dedication and hard work.
This project could not have come together without our team and the production company Vagrants and their Director César Velasco - I owe so much to César and his willingness to understand my vision and just make it stunning.
Thank you.