Evenflo Collection

 

Website Redesign

 
 

 I was fortunate enough to spend 3 months planning and designing the Evenflo E-commerce site. From start to end (hand off to developer) I ran the whole art direction. I led a team of one copy writer and a junior designer to provide our Creative Director the best layouts.
This project was extremely fun as I had a great deal of knowledge of the clients needs and the audiences quirks when navigating the baby gear buying journey. Taking my marketing and web design backgrounds and melding them together to create a thoughtful cool looking site.

 
 

Different Kind of Father’s Day

For the first time dads who couldn’t be in the ultra sound appointment
For the dads who are first responders and have to self isolate
For the dads in the military oversees. 

For the dad’s who have to FaceTime on fathers day.

This year’s Father’s Day has been a bit different. With new dads not being in doctor’s visits to hear a heart beat, the ones oversees fighting in the military or the ones working from home everyday while homeschooling. Thats why at Evenflo we wanted to celebrate those dads and let them know that we understood. We also wanted to bring some liveliness to this fathers day by celebrating those epic dad moments. The ones that leave you with tears from laughter or tears from having that hug after missing them for months.

 
 
 
 

Spark Imagination

During the time of a pandemic you have to find ways to entertain your children. While working during this time we wanted to display our best Evenflo “Stay-at-Home” products. My team and I came up with a wonderful idea to animate illustrations displaying what the children see while playing. This is just a playful way to inspire the parents to see what their children see.
Illustrator/Art Director- Myself | Copywriter-Holly Madden | Animator-Aaron Weis